Box Office: 'Practical Magic 2' Conjures $4.7 Million in Preview Screenings

Shonda Rhimes

Prolific television creator ("Grey's Anatomy," "Scandal") and author on creativity and empowerment.

In an impressive early showing, 'Practical Magic 2', the highly anticipated follow-up to the beloved fantasy film, has captivated audiences with $4.7 million earned during its Thursday preview screenings. This performance signals a robust start for the Warner Bros. production, which is now poised to challenge the long-standing box office dominance of 'Spider-Man: Brand New Day'. Industry analysts are projecting a significant opening weekend, indicating strong public interest in the return of the Owens sisters.

The cinematic landscape is witnessing a magical shift as 'Practical Magic 2' enters the scene, potentially ending 'Spider-Man: Brand New Day's' six-week run as the top-grossing film. The fantasy sequel is expected to generate between $30 million and $40 million in its domestic debut this weekend. Furthermore, international markets are forecasted to contribute an additional $18 million to $25 million, pushing the film's global opening figures to an estimated range of $48 million to $65 million. With a production budget of $75 million, these early returns are a positive indicator for the film's financial success.

Nicole Kidman and Sandra Bullock reprise their iconic roles as Sally and Gillian Owens, two witch sisters bound by a family curse that tragically affects the men they fall in love with. Set a quarter-century after the original 1998 cult classic, the sequel delves into the sisters' renewed efforts to break this ancient family hex. They are joined by Sally's daughters, Kylie, portrayed by Joey King, and Antonio, played by Maisie Williams. The ensemble cast, under the direction of Susanne Bier, also features talents such as Stockhard Channing, Dianne Wiest, Lee Pace, Xolo Maridueña, and Solly McLeod, promising a compelling return to the enchanted world of the Owens family.

Coinciding with the release of 'Practical Magic 2' is Disney’s music documentary, 'Oasis: Don’t Look Back in Anger'. This concert film, which chronicles the reunion and world tour of brothers Liam and Noel Gallagher of the band Oasis for the first time since 2009, is projected to achieve an opening weekend gross of $5 million to $7 million.

With its strong preview performance, 'Practical Magic 2' is set to cast a powerful spell over the box office this weekend. The reunion of its celebrated lead actresses and the continuation of a cherished story are clearly resonating with moviegoers, promising an enchanting new chapter for the Owens family saga.

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