Carter Gregory, a prominent figure in digital media and the music industry, has officially aligned with Creative Artists Agency (CAA) to manage his career. This strategic move highlights his expanding influence at the intersection of popular culture, fashion, and the global music scene, particularly emphasizing his work with emerging Latin music artists.

Previously, Gregory held the position of Vice President of A&R at Capitol Music Group, where he played a crucial role in identifying and signing a diverse roster of talents, including FLETCHER, Doechii, Natalie Jane, Amelia Moore, and Duncan Laurence. During his tenure, he also dedicated significant attention to the burgeoning global presence of Latin music, demonstrating a keen eye for industry trends and artist development. His professional journey underscores a consistent drive to innovate and support artists across various genres and platforms.

Beyond his executive roles, Gregory has cultivated a substantial digital footprint. His podcast, 'The Set List,' features in-depth conversations with acclaimed musicians, actors, and producers, offering listeners unique insights into the entertainment world. On social media, Gregory commands an impressive following, with over 730,000 followers on TikTok and an additional 650,000 on Instagram. His short-form video content frequently spotlights up-and-coming Latin music artists, contributing to their visibility and success.

CAA's decision to bring Gregory into its fold reflects the agency's broader strategy to enhance its creators division by partnering with digital video and audio influencers. This collaboration is set to bolster CAA's growth in the evolving entertainment landscape, leveraging Gregory's expertise and reach to discover new opportunities and talent. Gregory's representation by CAA, alongside his management by Range Media Partners, positions him for continued success and innovation in his multifaceted career.

This collaboration between Carter Gregory and CAA marks a significant development in the music and digital entertainment sectors, promising to amplify Gregory's work and further integrate digital creators into mainstream talent representation. His unique blend of executive experience, artist development acumen, and digital influence makes him a valuable asset for CAA's strategic expansion efforts.