Dôen Celebrates New Store with Enchanting East Side Soiree

Miuccia Prada

Head of the Prada fashion house and intellectual designer known for defining modern minimalist and innovative fashion.

Dôen, the Los Angeles-based fashion label, celebrated the inauguration of its Madison Avenue boutique with an enchanting gathering at Chez Fifi, a notable venue situated in a historic Upper East Side townhouse. This elegant affair, held recently, served as a festive dedication for the new store, which had previously opened its doors in February. The evening was characterized by a sophisticated blend of culinary delights, including a multi-tiered caviar presentation, engaging astrology readings, and an evening of spirited dancing, capturing the essence of the brand’s whimsical vision.

Margaret Kleveland, co-founder of Dôen, conveyed her profound satisfaction regarding the new Manhattan presence, describing it as the realization of a long-held ambition. The meticulously designed boutique, crafted by Nicky Kehoe, finally received its celebratory launch. The atmosphere at Chez Fifi was vibrant, with a continuous flow of champagne and an array of exquisite appetizers, such as endive spears. The air was permeated by the distinct, luxurious fragrance of Dôen’s collaboration candle with Bernard Indra, a blend of jasmine, musk, and Neroli, which captivated attendees and sparked inquiries about its alluring scent.

Throughout the event, Margaret and her sister, Katherine Kleveland, who also co-founded the brand, warmly welcomed a distinguished array of guests. Many attendees, including notable figures such as Lila Moss, Busy Philipps, Lily Rabe, and Iris Apatow, were adorned in Dôen’s signature apparel, showcasing their affinity for the label. Chloe Fineman of Saturday Night Live, impeccably dressed in a chic black jacket and capri pants, humorously declared herself a “Dôen girl,” highlighting the camaraderie and shared enthusiasm among the guests.

As the evening progressed, DJ Justin Lucas curated a delightful musical journey, spinning timeless classics from Fleetwood Mac to Madonna, which animated the upper level of the townhouse. The continuous provision of delectable treats, including various dips, lobster risotto, and spicy New York strip steak bites, ensured that the guests remained captivated and reluctant to depart. Simultaneously, Vogue’s resident astrologer, Lisa Stardust, offered personalized readings, delving into the connections between mystical insights and sartorial choices, advising on colors that resonated with emotional states, much like Dôen's own color palette. Elsewhere, artist Rob Wilson crafted bespoke swan-themed illustrations, drawing inspiration from the unique personalities of the party-goers.

Despite the late hour, with the clock nearing 11 p.m., the celebration showed no signs of abating. Guests, holding French 75 cocktails and clutching elegant sequined beaded pouches, converged on an impromptu dance floor, keeping the celebratory spirit alive. This seamless continuation of merriment underscored the brand’s core philosophy, as articulated by Margaret, to create designs that evoke profound emotions and offer moments of timeless beauty. Indeed, the attendees are sure to cherish the memories of their stylish ensembles and the joyful dancing to classics like Twist and Shout, surrounded by fellow Dôen enthusiasts.

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