The Evolution of Emmy's Outstanding Variety Series Category and the Rise of Digital Talent

Shonda Rhimes

Prolific television creator ("Grey's Anatomy," "Scandal") and author on creativity and empowerment.

The Television Academy has once again combined the talk series and scripted variety categories into a single "Outstanding Variety Series" award, a move designed to address the shrinking pool of eligible late-night and sketch comedy shows. This restructuring, however, introduces new complexities in the nomination process, as talk and scripted variety continue to be tracked as distinct fields, each with its own submission and nomination criteria. This adjustment creates a dynamic landscape where traditional television stalwarts and new digital contenders compete under revised rules.

Under the updated regulations, the number of nominations within each field is determined by the volume of submissions: if a field receives eight to nineteen entries, the nominee count is derived by dividing submissions by four and rounding to the nearest whole number. For fields with seven or fewer submissions, a peer panel reviews each entry, with any show achieving 70% approval securing a nomination, capped at two. This year, the Emmy's "Outstanding Variety Series" is also classified as an "area" award, implying that nominees do not directly compete against each other. Instead, each must independently garner a 90% "yes" vote from Emmy voters to win, potentially allowing for multiple winners in the same category if the threshold is met, though the show with the highest percentage wins if no one reaches 90%.

This year's nominations reflect a blend of established late-night figures like Stephen Colbert, Jimmy Kimmel, and John Oliver, alongside emerging digital stars. Notable newcomers include Brittany Broski’s self-funded YouTube series “Royal Court,” which has garnered significant attention and multiple seasons. Another strong contender from the digital realm is Sean Evans with his popular “Hot Ones.” The inclusion of these YouTube-based programs marks a significant shift, challenging the traditional dominance of network television. The submission process also acknowledges streaming services and independent platforms like Dropout, which has resubmitted "Very Important People" and has other potential candidates in adjacent categories. This evolving ecosystem prompts critical questions about how the Academy will balance diverse program types and potentially lead to surprising nominations, especially given the ongoing public and political commentary surrounding late-night hosts.

The convergence of traditional broadcasting and digital content creation offers an exciting evolution for award recognition, promoting diversity and innovation across platforms. This forward-looking approach ensures that artistic excellence, regardless of its origin, receives the acknowledgment it deserves, inspiring creators to push boundaries and fostering a more inclusive entertainment industry.

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