A New Era for SNL in Canada: The Transition to CTV and Crave

Saturday Night Live's Cross-Country Channel Migration

The iconic sketch comedy program, "Saturday Night Live," is poised to transition its Canadian viewing platform. Starting with its upcoming 52nd season, the show will depart from its longstanding home on Global Television, instead finding a new broadcast and streaming destination with CTV and the Crave service.

Bell Media's Strategic Acquisition of SNL Rights

This significant programming shift stems from a freshly inked agreement between Bell Media, the parent company of CTV, and NBCUniversal Global TV Distribution. Under this new arrangement, CTV will become the primary television broadcaster for "Saturday Night Live" in Canada, while Crave, Bell Media's streaming platform, will host both new episodes and its extensive archive of past seasons, providing comprehensive access for Canadian audiences.

The Impact of Peacock's U.S.-Centric Approach

The decision by NBCUniversal's streaming service, Peacock, to concentrate its efforts predominantly on the U.S. market has inadvertently influenced the Canadian media landscape. This strategic focus has led to NBCUniversal seeking alternative distribution partners for its studio productions in Canada, directly impacting the availability of prominent shows like "Saturday Night Live" to Canadian broadcasters.

Bell Media Executive's Vision for SNL's Future

Justin Stockman, the vice-president of global content at Bell Media, expressed his enthusiasm for the acquisition, emphasizing "Saturday Night Live's" enduring legacy as a cultural touchstone. He highlighted the show's consistent ability to shape popular culture and its role in defining contemporary comedic sensibilities, anticipating its continued success on Crave and CTV.

A Broader Trend: Media Rights Reshuffling in Canada

The relocation of "Saturday Night Live's" Canadian rights from Corus Entertainment is not an isolated event but rather indicative of a larger trend within the Canadian media sector. Local media conglomerates are actively re-evaluating and reassigning the distribution rights for major U.S. television brands as they adapt to the fierce competition posed by global streaming services.

Warner Bros. Discovery's Previous Channel Restructuring

In a similar vein, Warner Bros. Discovery initiated a substantial restructuring in May 2025, moving popular lifestyle and entertainment channels such as HGTV, Food Network, and the Cooking Channel from Corus Entertainment to Rogers Sports and Media. This strategic maneuver also saw channels like Discovery and Animal Planet shift from Bell Media to Rogers, signaling a widespread recalibration of content distribution alliances.

The Competitive Streaming Landscape and Local Broadcasters' Response

These large-scale reconfigurations of top-tier American channels and series are a direct response to the evolving media consumption habits of Canadians. Local broadcasters are striving to maintain their audience engagement by acquiring popular U.S. content, thereby competing with the increasing dominance of international streaming platforms such as Netflix and Prime Video.

Corus Entertainment's Challenges in the Evolving Market

Corus Entertainment, traditionally a significant buyer of American series, faces considerable challenges in this rapidly changing environment. Despite featuring popular shows like "Survivor" and the "NCIS" franchise, the company has had to relinquish "Saturday Night Live" as it navigates a continuous decline in linear television advertising revenue, compounded by its ongoing recapitalization efforts awaiting regulatory approval from the CRTC.