A groundbreaking initiative, the French IP Market, is poised to make its debut at the Red Lorry Film Festival in Mumbai. This innovative platform, backed by the French Ministry for Europe and Foreign Affairs and the Institut français, is designed to forge vital connections between French content creators and prospective buyers across India and Southeast Asia. The goal is to facilitate the adaptation of French cinematic, television, animated, and digital intellectual properties for local audiences in these dynamic regions.

French IP Market to Ignite Cross-Cultural Collaborations at Red Lorry Film Festival

On February 12, 2026, the Red Lorry Film Festival in Mumbai is set to host a significant new venture: the French IP Market. This exclusive event, operating from March 13-15, 2026, aims to bridge the gap between French content rights holders and Asian distributors, broadcasters, streaming platforms, and literary agents. The marketplace will offer a unique blend of curated pitches, personalized business meetings, and insightful discussions centered around successful cross-cultural adaptation strategies. Over fifteen prominent French entities, including Goodfellas Films, Le Pacte, Banijay Kids, and MK2, will present their diverse catalogs, showcasing a wealth of cinematic, television, animation, and publishing properties with a proven international track record. This strategic move responds to a growing demand in the region for compelling, adaptable content. Ashish Saksena, the festival director, emphasized the market's alignment with Red Lorry's ambition to be a pivotal industry platform for Asia, recognizing France's rich storytelling heritage. Mathieu Béjot of the French Institute in India underscored the initiative's potential to cultivate enduring creative and business relationships, highlighting the versatility and strength of French intellectual property. Concurrently, the festival's 'Rendezvous With French Cinema' program will feature a selection of French films, such as “Case 137,” “Colours of Time,” “Nino,” and “The Orphans.”

This pioneering market represents a forward-thinking approach to global content exchange. By fostering direct engagement and providing a structured environment for negotiation and collaboration, it not only opens new avenues for French creative works but also enriches the entertainment landscape of India and Southeast Asia. The focus on local adaptations signals a deeper appreciation for cultural nuances and audience preferences, promising a new era of mutually beneficial international partnerships in the media industry.