Jonathan Scott Ventures into Daytime Talk Show Arena with "Better! With Jonathan Scott"

Shonda Rhimes

Prolific television creator ("Grey's Anatomy," "Scandal") and author on creativity and empowerment.

Jonathan Scott, the beloved co-host of HGTV's "Property Brothers" and a prominent advocate for sustainable living, is embarking on a new venture: a daytime talk show. This initiative by CBS Media Ventures signals a strategic move to inject fresh energy into the syndicated television market. Scott's established charisma and diverse background are anticipated to resonate with a broad audience, offering a unique blend of entertainment and practical advice. The show's focus on inspiring better living aligns with current trends in self-improvement and lifestyle enhancement, potentially carving out a distinctive niche in the competitive daytime landscape.

Discover a Brighter You: Jonathan Scott's Journey to Inspire and Transform Lives

Jonathan Scott's New Daytime Endeavor: A Fresh Perspective for Audiences

CBS Media Ventures is placing its hopes on Jonathan Scott, a familiar face from the popular HGTV series "Property Brothers," to reinvigorate the daytime television scene. Scott is currently filming a pilot episode for a new talk show, tentatively named "Better! With Jonathan Scott." This program is envisioned as a platform to motivate viewers with innovative concepts for enriching their lives, all while maintaining an entertaining and engaging format. The development of this show comes at a time when the daytime talk show genre is experiencing significant shifts, with several established programs concluding their runs.

The Vision Behind "Better! With Jonathan Scott": Inspiring and Entertaining

The core objective of "Better!" is to empower audiences through a variety of engaging segments. The show's logline emphasizes its mission to "inspire audiences with fresh ideas to live better, all while having fun doing it." Viewers can expect to see interviews with notable personalities and insights from various lifestyle experts, providing a well-rounded and informative experience. This new program is being considered for syndication, with a potential launch scheduled for Fall 2027, aiming to become a staple in daily television programming.

Addressing the Evolving Landscape of Daytime Television

The introduction of Scott's show comes at a pivotal moment for daytime talk. The industry has recently seen the announced conclusions of prominent shows like "The Kelly Clarkson Show" and "Sherri Shepherd's show," creating an opportunity for new voices and formats. CBS Media Ventures is banking on Scott's proven appeal and diverse interests to fill this void and capture a significant market share in a segment that could benefit from innovative content.

Jonathan Scott's Multifaceted Career: Beyond Home Renovation

Jonathan Scott's professional journey extends far beyond his role in the "Property Brothers" franchise. He is also the co-host and executive producer of HGTV's "Celebrity IOU," a series that has garnered international viewership across more than 160 countries. Collaborating with his twin brother Drew, Jonathan has co-founded and co-leads Scott Brothers Global and Scott Brothers Entertainment, in addition to developing home brands like Scott Living and Drew & Jonathan Home. His extensive experience in home renovation, having personally overseen over a thousand projects, provides a solid foundation for his new role.

Advocacy and Innovation: Scott's Commitment to a Better World

In recent years, Jonathan Scott has emerged as a passionate advocate for clean energy and the promotion of healthy home environments. His commitment to these causes is demonstrated through his involvement as a Habitat for Humanity Global Habitat Humanitarian, his production of the documentary "Jonathan Scott's Power Trip," and his testimony before the U.S. Senate Climate Change Task Force. He also serves as an advisor to The Climate Reality Project. In 2025, he spearheaded the acquisition of Phyn, a smart-home technology company, and, alongside Drew, launched BrandJourney, a licensing platform for home and lifestyle brands. Becoming a daytime talk show host is a natural progression for a personality with such a broad range of interests and a dedication to inspiring positive change.

CBS Media Ventures: A Powerhouse in Television Production and Distribution

CBS Media Ventures (CMV), a division of Paramount's TV Media Group, boasts an impressive portfolio of popular television programs. This includes the production and distribution of "The Drew Barrymore Show," "Jeopardy!," "Wheel of Fortune," "Entertainment Tonight," "Inside Edition," "Hot Bench," "Judge Judy," and "America's Funniest Home Videos." With such a robust lineup, CMV is well-positioned to leverage its extensive experience and resources to support the successful launch and syndication of "Better! With Jonathan Scott," further solidifying its presence in the competitive television market.

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