Julianne Moore delivered a powerful address at the Kering Women in Motion Awards, asserting the critical necessity for cinematic narratives to embrace female perspectives. Her speech resonated deeply within an audience composed of prominent actresses, underscoring a shared commitment to elevating women's roles within the film industry. Concurrently, Italian director Margherita Spampinato was honored with the Emerging Talent Award, symbolizing the ongoing dedication to fostering new female voices in global cinema.

Julianne Moore's heartfelt appeal at the Kering Women in Motion Awards centered on a crucial aspect of cinematic representation: the female viewpoint. The renowned actress articulated that despite common beliefs, stories originating from women's experiences are profoundly engaging and hold immense value. She expressed her strong appreciation for actresses and lamented the pervasive cultural notion, particularly prevalent in the United States, that narratives led by women are inherently less interesting or significant. Moore challenged the idea that female protagonists must conform to traditionally male-associated traits of strength or achievement to capture an audience's attention, especially that of male viewers. She passionately contended that such an assumption is inaccurate and dismisses the substantial female viewership eager for authentic representation. Moore highlighted how her personal and professional life is deeply influenced by women, from seeking information to choosing her professional representatives, illustrating her belief in the power and guidance of female connections. She called for a deeper appreciation of the female perspective as paramount in all forms of storytelling, emphasizing its specificity and impact on both performers and audiences.

The discussion at the Kering Women in Motion Awards also brought to light the concerning trend of female invisibility within the film industry. Julianne Moore referenced statistics indicating that women occupy a disproportionately small percentage of roles and directorial positions in top-grossing films. She questioned the roots of this perceived invisibility, pondering whether societal conditioning has limited women's visibility to specific audiences or gazes. Moore articulated her interest in understanding the moments when women choose not to be seen and emphasized the importance of their self-perception and personal experiences. She advocated for a cinematic landscape that reflects women's observations, learning, and lived realities, affirming these as essential elements for meaningful storytelling. The event also celebrated emerging talent, with Italian filmmaker Margherita Spampinato receiving an award that provides a €50,000 grant for her next feature film. Spampinato expressed gratitude for the recognition, viewing it as encouragement to continue her work and acknowledging the progress being made in supporting female creativity despite persistent inequalities. The collective sentiment of the evening was a powerful call to action: to empower more female writers, directors, and actresses to shape the future of film.