Rosalía's Sensory Journey: The Art of Scent and Sound

Anna Wintour

Legendary editor-in-chief of Vogue and global fashion authority.

Rosalía, the celebrated Spanish singer-songwriter, delves into the fascinating intersection of fragrance creation and musical composition, pondering their shared abstract nature and the delicate balance of elements required to achieve perfection. This reflection is particularly ignited by Calvin Klein's Euphoria Signature Elixir, a scent she deeply admires for its masterful blend crafted by perfumers Carlos Benaïm and Domitille Michalon. Having been unveiled as the face of the fragrance earlier this year, Rosalía finds a profound connection between the elixir's ability to conjure images, memories, and emotions, likening it to the impact a well-crafted song can have on its listener. Her current engagement at New York Fashion Week, where she made a stylish appearance at Calvin Klein's spring 2027 show and hosted an exclusive after-party, provides a vibrant backdrop for these introspective musings.

Preparing for the Calvin Klein event, Rosalía articulated her evolving beauty aesthetic, characterized by flowing hair, radiant skin, and subtle nods to Catholic iconography, themes that resonate with her forthcoming 2025 album, 'Lux'. She embraces a beauty philosophy that values imperfection, drawing inspiration from Yohji Yamamoto's assertion that "perfection is ugly," and that true beauty lies in the scars, failures, and distortions within human creations. Despite this appreciation for the imperfect, she consistently concludes her beauty ritual with a spritz of the amber-toned Signature Elixir, highlighting its intrinsic allure. The name 'Euphoria' itself holds multifaceted significance for Rosalía, transcending her role in the HBO series and the ecstatic energy of her music. For her, it encompasses a spectrum of feelings—purity, joy, epiphany, and surrender—a fitting sentiment as she approaches the conclusion of her extensive 'Lux' tour.

As she navigates the final stages of her demanding six-month tour, Rosalía looks forward to a simple yet deeply meaningful ritual: the moment she inserts her key into the lock and opens the door to her own home. This act symbolizes a return to comfort and familiarity, a grounding experience after a period of intense creative output and public life. Her journey beautifully illustrates how art, whether through music or scent, can be a powerful vehicle for expressing profound emotions and personal narratives. The pursuit of harmony and the evocation of feeling remain central to her artistic endeavors, inviting audiences to experience the world through her unique, sensory lens.

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