GQ has announced Adam Baidawi's elevation to the role of Global Editorial Director. This significant appointment sees Baidawi taking the reins from Will Welch, who is departing to collaborate with Pharrell Williams. Baidawi's leadership is anticipated to usher in a new era for the publication, focusing on evolving discussions around style, culture, and contemporary masculinity. His extensive international background and prior experience within the GQ brand position him to steer the magazine's global editorial strategy, with his inaugural print issue slated for September 2026.

Adam Baidawi's journey to this prominent position began with his tenure as Deputy Global Editorial Director of GQ and Head of Editorial Content at British GQ, a role he commenced in 2021. Prior to this, from 2018 to 2021, he served as the editor-in-chief of GQ Middle East, demonstrating his global editorial experience. His career also includes a stint as a correspondent for The New York Times in Australia, highlighting his diverse journalistic background. Baidawi has been instrumental in shaping various notable covers, featuring personalities such as Paul Mescal, Malala, Charli XCX, Mo Salah, Andrew Garfield, and Pierce Brosnan, showcasing his keen eye for cultural relevance and influence. In his new capacity, he will also be responsible for overseeing Pitchfork, which is currently led by Mano Sundaresan.

Anna Wintour, Condé Nast's chief creative officer, expressed her confidence in Baidawi's appointment, remarking on his journalistic integrity and his ability to challenge conventional wisdom. She emphasized his global perspective, wit, and collaborative spirit as key assets that will resonate with GQ's readership. Baidawi, in turn, conveyed his deep honor in leading GQ, acknowledging the magazine's profound influence in shaping conversations around style, culture, and masculinity. He articulated his ambition to leverage this influence in innovative and unexpected ways, expressing gratitude for the trust placed in him by Anna Wintour and the global teams, and acknowledging the significant work that lies ahead.

Adam Baidawi's promotion signifies a strategic move for GQ, reinforcing its commitment to insightful journalism and cultural commentary. His leadership is expected to introduce fresh perspectives and dynamic content, ensuring the magazine remains at the forefront of fashion, lifestyle, and male-oriented discourse. The global team anticipates a period of innovative growth under his direction, aiming to engage readers with thought-provoking content that reflects and shapes contemporary society.