Spin Master Unveils "KPop Demon Hunters" Merchandise at New York Toy Fair

John Lasseter

Former chief creative officer of Pixar, whose principles of storytelling have shaped modern animation.

Spin Master recently unveiled an exciting array of new products inspired by the animated series "KPop Demon Hunters" at the 2026 New York Toy Fair. This announcement follows earlier reveals from other major toy manufacturers like Mattel and Hasbro, signaling a significant expansion of the franchise's presence in the global toy market. The forthcoming merchandise, slated for a phased release throughout 2026, encompasses diverse categories including digital pets, creative play, puzzles, and compounds, promising fans a wide selection of interactive and engaging items.

The New York Toy Fair, held on February 14, served as the platform for Spin Master to showcase its innovative lineup. Among the featured products are additions to their popular brands such as Bitzee, 4D Build, Cool Maker, and Kinetic Sand, all reimagined with the distinctive themes and characters of "KPop Demon Hunters." This strategic move by Spin Master, renowned for hit animated series like "Paw Patrol," aims to captivate a broad audience, offering both existing fans and newcomers unique ways to interact with the K-Pop-inspired universe.

A highlight of the collection is the "4D Build" series, which offers layered 3D model kits allowing enthusiasts to construct intricate models of their favorite characters, including HUNTR/X and Derpy. These kits are designed to provide an immersive and satisfying building experience, bringing the detailed world of "KPop Demon Hunters" to life. The product line also introduces the "Kinetic Sand Ramyeon Surprise," a playful, food-themed playset that enables users to craft their own Ramyeon cups using the unique, non-drying Kinetic Sand, a nod to the popular Korean dish.

For those who enjoy creative expression, the "Cool Maker HUNTR/X Heishi Bracelet Maker" offers a DIY kit for designing and trading bracelets that reflect the K-Pop Demon Hunters' fashion-forward style, complete with character charms. Complementing this, the "Cool Maker HUNTR/X Shimmer Foil Tattoos" set provides all the necessary components for creating temporary glitter tattoos inspired by the film, allowing fans to personalize their look. The interactive "Bitzee Pop Demon Hunters" further extends the digital pet experience, enabling users to engage with digital versions of the movie's characters, collecting demons and hunters, and discovering their unique personalities right in the palm of their hand.

This comprehensive collection from Spin Master underscores the growing appeal of the "KPop Demon Hunters" franchise, offering a variety of products that blend digital and physical play. With items ranging from detailed model kits to creative craft sets and interactive digital pets, Spin Master is set to significantly enhance the fan experience, making the world of "KPop Demon Hunters" more accessible and engaging for enthusiasts globally.

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